the best - no challenge By Andrew Chaplowitz I am at a loss for words, why people would use dish soap that smells like ammonia covered with perfume, imitation lemon used. From the first time I took a whiff of almond Dishmate (actually, it's cherry almond) I have not looked back. And that was more years than I care to remember. The foam generated by the coconut, a distinct advantage over health with SLS and SLES may not be relevant to the masses. Fine. Just smell and use. Even at a higher price than the leading brands, the high concentration of the cost per use at almost the same level.
post-script--went undercover today and smelled some of the new offerings from the national companies, who've jumped on the bandwagon...lily scent, strawberry, jasmine. End result--still no challenge to Dishmate almond. They no longer list cherry in the ingredients. Still, one of a kind.
-ac
http://andrewchaplowitz.brandyourself.com/
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